Biratori Town Memu Lily of the Valley・Lily of the Valley Viewing Event｜What to See & Do｜HOKKAIDO LOVE! -Hokkaido Official Tourism Site

Biratori Town Memu Lily of the Valley・Lily of the Valley Viewing Event

Enjoy the Fragrance of Delicate Lily of the Valley Flowers Heralding the Arrival of Early Summer.

The lily of the valley, a flower that represents early summer in Hokkaido, can be found in the wild lily of the valley colony at the foot of Mt. Poroshiri in Memu, Biratori Town. This area, covering about 15 hectares, is the largest of its kind in Japan. Once endangered due to the influx of visitors, the lilies of the valley have been protected and managed, taking 10 years to restore them to their natural state. Currently, efforts are being made to preserve the environment with the help of volunteers, expanding viewing paths, and setting up photo spots. The area is open to the public only from late May to mid-June.

Held from Late May to Early June

Under large leaves, the small, delicate white flowers of the lily of the valley bloom. Despite their modest appearance, their fragrance is rich and delightful. You might feel the "arrival of happiness," as suggested by the flower's meaning. The best time to visit is during the "Lily of the Valley Viewing Event," held annually from late May to mid-June. During the event, you can enjoy the sight of the white flowers swaying like bells from the viewing paths in Japan's largest wild lily of the valley.