Hokkaido Official Tourism Site HOKKAIDO LOVE!

In regions with harsh cold, the temperature difference between day and night helps grow sweet fruits.

Hokkaido melons are known for their rich aroma and elegant sweetness, almost like a dessert. Different varieties from various regions are branded as high-quality melons.

The "Yubari Melon," known as the king of melons, is particularly popular for its melt-in-your-mouth texture and rich sweetness. To maintain its brand value, strict guidelines are followed from cultivation to shipping. Each melon is inspected individually before shipping, and only those that meet the standards receive a guarantee seal. It's no wonder Yubari Melon is consistently delicious.

The best season for these melons is summer. Other varieties like Furano Melon and Mikasa Melon are also available and make great gifts for shipping.

Another representative fruit of Hokkaido is the haskap, known for its sweet and sour taste and aroma. It is almost exclusively produced in Hokkaido, with a 100% domestic share. Due to its delicate nature, it is rarely found in markets, but products like jams and sweets that utilize its tartness are popular. You can easily find these products in souvenir shops and convenience stores in Hokkaido, so be sure to look for them!

In Sapporo, there's a unique culture of ending the day with a parfait after a meal or drinks, known as the "Shime Parfait."

Originally, it was common in Sapporo to enjoy ice cream and other sweets at night. The refreshing gelato and fruit parfaits became popular as a perfect way to conclude the evening, leading to the establishment of the "Shime Parfait" culture. Now, over 20 shops in Sapporo offer these parfaits! 

Shime Parfaits typically feature tangy sorbets and fruit sauces rather than heavy whipped cream, making them a lighter option. These colorful and visually appealing parfaits are carefully crafted with a balance of sweetness and a combination of ingredients that are nothing short of artistic. Many shops use Hokkaido-grown fruits and surprising ingredients to create unique parfaits.

There are numerous cafes and night parfait specialty shops in Sapporo that stay open late, so be sure to visit and enjoy this delightful tradition!

Hokkaido is a major producer of raw milk, butter, and wheat, and is home to many popular confectionary makers. As a result, there are many directly managed brand-name stores! You can enjoy limited edition sweets that are only available at a limited number of stores. Be sure to try one of these luxurious treats that only visitors can enjoy.

Choosing souvenirs is an exciting moment. While you might add various items to your basket, you always end up reaching for the classic sweets. Here, we introduce the timeless souvenirs that are sure to delight. These are the items that will make you say, "Yes, this is it!"

Share the happiness of your trip with family, friends, and loved ones. And don't forget to get some for yourself too!

If you want to enjoy Hokkaido sweets with an added bonus, we recommend visiting a facility where you can take a factory tour.

Shiroi Koibito Park (ISHIYA) and Sweetopia Garden (Ryugetsu) are theme parks of sweets that go beyond factory tours. In addition to touring the production line, you can make your own sweets and enjoy a special café/restaurant.

ROYCE' Chocolate World, located on the 3rd floor of New Chitose Airport, is a chocolate entertainment facility that combines a factory, museum, and store. Visitors can observe the chocolate-making process through glass and purchase about 100 kinds of original products. It is a great place to make memories and buy souvenirs before returning home.