Hokkai Heso Matsuri
Celebrate Belly Buttons in Furano
Held from Jul. 28 to 29
Located right in the center of Hokkaido, Furano has come to be known affectionately as the “Bellybutton of Hokkaido”. In keeping with this theme, Furano’s Hokkai Heso Matsuri Bellybutton Festival, which is rather fittingly held right in the middle of the year on the 28th and 29th of Jul., is a fun-filled summer festival which celebrates all things bellybutton!
The main event is the “Heso Odori”, or “Bellybutton Dance”, in which participants paint fun and unique faces, known as “Zubara”, on their bellies. The bigger the belly the more fabulous the painting! To further emphasize the colorfully painted Zubara, dancers perform wearing large, conical straw hats, which conceal their own face from the neck upwards. The faces of the Zubara reveal a multitude of different expressions as dancers sway their bodies to the rhythm of the festival’s traditional folk tune.
- * Please note that the text shown on this page includes machine translations.
- * The event information is based on the dates and content of the most recently held events. Please check the official website for details as the contents are subject to change.
- Nearest airports
General Information
- Event period
- Jul. 28, 2025 - Jul. 29, 2025
- Event venue
- Whole town
- Address
- 北海道富良野市朝日町4
- Telephone Number
- 0167-39-2312（Furano City）
- Prices
- Free
- Car Park
- free
- Directions
- ●On foot: About 3 minutes from JR Furano Station
●By car: About 60 minutes from Asahikawa Airport - Website
* Information on facilities is subject to change. Please check each official website for the latest information.
